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New colourway of a Pioneer of Toasting

There’s no telling the story of Jamaican music without mentioning U-Roy, the man who changed the sound of Reggae forever. Known as the Pioneer of Toasting, he laid the foundation for the deejay style that would later influence hip-hop and countless other genres. His rhythmic, melodic delivery brought new life to sound system sessions and made him a legend on the mic.

The new Pioneer of Toasting U-Roy T-shirt pays tribute to that legacy. Now available in a beige colour with a brown print, it has a warm, vintage tone that perfectly matches the roots aesthetic.

A must-have for reggae fans and anyone who respects the roots of the music.

Bless up, and respect to the pioneers!

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